LADIES WHO LAUNCH: HALLA HÁKONARDÓTTIR AND HELGA BJÖRG KJERÚLF OF USEE
- Scandinavia Standard
13.05.2020
-
Scandinavia Standard ︎
Usee Studio is a small design studio based in the center of Reykjavík. In its essence, it is a light-hearted, positive initiative between the two friends: Halla Hákonardóttir and Helga Björg Kjerúlf. Sustainability and eco-friendliness are at the core of everything they do, as is the case for plenty of fashion brands coming out of Iceland, and their creative endeavor grew from that common interest.
“It all started when both of us moved back home to Iceland after living abroad while studying. We come from different backgrounds in arts and design. Kjerúlf has a background in graphics, architecture, and music, and I have a master’s degree in fashion design,” Hákonardóttir explains. They had been friends for years and studied at the same time at the Iceland University of Arts.
Their collaboration sparked from this friendship: “Both of us needed a roommate, so we moved in together. In the beginning, the studio was in our living room and while we lived together we were always at work. It was a crazy experience, one of the best periods of my life,” Kjerúlf says.
![]()
“It all started when both of us moved back home to Iceland after living abroad while studying. We come from different backgrounds in arts and design. Kjerúlf has a background in graphics, architecture, and music, and I have a master’s degree in fashion design,” Hákonardóttir explains. They had been friends for years and studied at the same time at the Iceland University of Arts.
Their collaboration sparked from this friendship: “Both of us needed a roommate, so we moved in together. In the beginning, the studio was in our living room and while we lived together we were always at work. It was a crazy experience, one of the best periods of my life,” Kjerúlf says.
